Lerner & Rowe Sponsors 98KUPD’s 2025 Operation Hydration

Operation Hydration 2025

Lerner & Rowe is proud to support 98KUPD’s 2025 Operation Hydration, benefiting the Phoenix Rescue Mission’s “Code:Red” program. We’ve once again donated $5,000 to this annual campaign that helps the Mission purchase bottled water for those in need. Code:Red runs now through Labor Day.

In its 21st year, Operation Hydration is a life-saving initiative led by John Holmberg and the Holmberg’s Morning Sickness (HMS) team. When summer temperatures soar into the triple digits, conditions on the streets turn deadly. This campaign helps protect the Valley’s most vulnerable by collecting and distributing bottled water throughout the dangerously high heat season.

Lerner & Rowe joins Safeway/Albertsons, AAMCO Total Car Care, and other dedicated partners in making a difference. Since its inception, Operation Hydration has collected more than 2.5 million bottles of water, with over 100,000 bottles collected each summer.

Find AAMCO-hosted HMS van stops: aamco.com/area/Phoenix-Area

Learn more about the Code:Red program: codered.phoenixrescuemission.org

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