Lerner and Rowe Injury Attorneys Announced as Presenting Partner of Desert Financial Fiesta Bowl Parade

Lerner and Rowe Injury Attorneys
Desert Financial Fiesta Bowl Parade

Lerner and Rowe Injury Attorneys is honored to be the presenting partner of the Desert Financial Fiesta Bowl Parade family as it celebrates 50 years of positive community impact.

Our team has worked with the Fiesta Bowl Organization on several community relations projects over the past several years – which makes this partnership a natural choice.


“We believe that together we can do more to impact our community and the Desert Financial Fiesta Bowl Parade presented by Lerner and Rowe Injury Attorneys does just that, it brings people together. This is going to be a great partnership. The Parade, like Lerner & Rowe Injury Attorneys, is an Arizona staple and we are excited to help the tradition grow.”

Kevin Rowe, Esq.

Alice Cooper Named Grand Marshall

During the official media announcement, Fiesta Bowl Founders also revealed that Rock & Roll Hall of Famer and Arizona icon Alice Cooper will be the Grand Marshall for the Parade march through Central Phoenix.

Jim Meyer, Don Meyers and Bill Shover will represent the Founders down the Parade route. A full list of past Grand Marshals may be found here.


“Our team is excited to partner with the Desert Financial Fiesta Bowl Parade. Part of the fun in life is building meaningful relationships and celebrating the positive moments. The Parade offers our team another chance to do both. Lerner and Rowe Injury Attorneys is not just a business focused on law or injured people, but it’s a business focused on our communities. This partnership is one of the greatest ways for us to engage with others locally and show how committed we are to supporting positive growth and traditions.”

Glen Lerner, Esq.

Desert Financial Fiesta Bowl Parade Scheduled Earlier for 2021

With the Desert Financial Fiesta Bowl Parade moving two weeks earlier, the state’s highest-attended single-day event will enjoy its own spotlight on Saturday, December 18. Admission is free to the public with premium and reserved seating now available for sale at $30. The Parade is broadcast live on Arizona’s Family 3TV, online and through the AZFamily app.

A combination of more than 3,000 men, women, children and animals participate in the Desert Financial Fiesta Bowl Parade annually – which features various brilliantly colored floats, giant balloons, antique cars, equestrian units, charitable groups, local celebrities, marching bands and more. The Fiesta Bowl invites groups to submit an application by Friday, September 10, 2021 to join in on the historic parade.

For more information about the events, the application process and to purchase tickets, please visit www.FiestaBowl.org/parade. Please direct any media questions about the Parade to Scott Leightman at [email protected] / (480) 517-6291), or Alex Nash at [email protected] / (480) 350-0925.


Photos from the Desert Financial Fiesta Bowl Parade media day: