For the fourth year in a row, Lerner & Rowe was the presenting sponsor for the Vrbo Fiesta Bowl Parade, a cherished Arizona tradition that celebrated its 52nd annual event in 2024. This year’s theme, “A New Era,” captured the excitement surrounding the College Football Playoff’s expansion to a 12-team format and the inaugural CFP Quarterfinal at the Vrbo Fiesta Bowl.
Parade highlights include Arizona’s rich culture with stunning floats, enormous balloons, vintage cars, marching bands, local celebrities, and charitable organizations, creating a memorable experience for all who attended. The parade also recognized Anthony Robles, a native Arizonan and 2011 NCAA Wrestling Champion, as the Grand Marshal.
With over 3,000 participants, including youth judges and community groups, the parade was one of the most eagerly awaited holiday events in the state. Open to the public and broadcast live on Arizona’s Family 3TV, it drew thousands of spectators together to celebrate Arizona’s community spirit and the thrill of Bowl Season.
2024 Vrbo Fiesta Bowls Parade presented by Lerner & Rowe snapshots:
