2023 Vrbo Fiesta Bowls Parade Presenter

2023 Vrbo Fiesta Bowls Parade Presenter

For the third straight year, Lerner & Rowe was the presenting sponsor of the Vrbo Fiesta Bowl Parade. As such, our team once again enjoyed kicking off the holidays by marching in the parade and handing out footballs and t-shirts. This year’s theme was the “Spirit of Competition.”

Two local legends –Jake Plummer, former Arizona State University and NFL quarterback, and Richard Jefferson, former Moon Valley High School, University of Arizona and NBA forward – served as grand marshals. World Champion Flag Football quarterback and team captain, Diana Flores was another notable Arizona athlete invited to participate.  

Other 2023 Fiesta Bowl parade highlights included a variety of brilliantly colored floats, giant balloons, antique cars, charitable groups, local celebrities, marching bands, youth judges, and more.


2023 Vrbo Fiesta Bowls Parade presented by Lerner & Rowe snapshots: