IDOT Campaign Shows Dangers of Unsafe Driving
Statewide (June 9, 2022) – The Illinois Department of Transportation (IDOT) has launched a marketing campaign called “It’s Not a Game.” It’s designed “to reduce injuries and fatalities associated with motorcycles, bicycles, pedestrians, seatbelt use, work zones as well as impaired and distracted driving.” The campaign uses ‘80s-style video game graphics and states that there are “no extra lives, no respawns, and no second chances” when it comes to car accidents.
According to IDOT, 1,341 people died on Illinois roads in 2021, which was the sixth consecutive year of more than 1,000 traffic fatalities in the state. Lerner and Rowe hopes that initiatives like “It’s Not a Game” helps raise awareness of how serious unsafe driving can be and lower the number of traffic fatalities. Source: IDOT